Generative AI-Assisted Brand Management for Effective Conversions
Learn how to build a personal brand that connects and close sales with authenticity. Tap into Generative AI and the S.A.L.E. Model to sell with purpose, not pressure.
Duration
2 Days
Format
In-Person
Certification
WSQ & REPs Academy Certificate
Fee
SGD 990
Before Subsidy
Course Overview
Many businesses spend significant time on content planning, lead generation, and managing agencies, often with limited results. AI changes the game by transforming how brands are built, marketed, and scaled.
In this two-day course, you will learn how to harness Generative AI to create branded content, videos, websites, and client pitches in minutes. Beyond tools, participants will also master the S.A.L.E. Model and the Three Laws of Transaction to build trust, strengthen audience engagement, and drive sustainable conversions with authenticity and purpose.
Why You Should Embrace AI
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Brand Strategy & Content Generation
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Lead Generation & Conversion Optimisation
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Scaling Your Brand
In today’s fast-moving business landscape, individuals and organisations face increasing pressure to deliver more with fewer resources. Whether you are running a business, launching a venture, or growing in your career, these challenges may sound familiar:
Limited Time and Manual Processes
Rising Costs and Resource Constraints
Increased Market Competition
Difficulty Standing Out
Operational Overload
Embracing AI allows you to overcome these challenges by automating key processes, streamlining workflows, and amplifying your impact without increasing costs or headcount. It is no longer just an advantage for big players; it is a necessity for anyone who wants to stay competitive.
Learning Outcomes & Key Takeway
You’ll walk away with the ability to:
AI-Driven Brand Strategy
Understand how AI can help shape your brand strategy, connect with your audience, and build stronger trust.
Performance Analysis & Listening
Track and analyse your brand performance so you can make smarter business decisions
Lead Generation & Conversion Optimisation
Attract the right audience and turn potential leads into loyal customers using trust-based strategies and proven conversion frameworks.
Automate Social Media Workflows
Automate your content planning, posting, and engagement so you can save time, stay consistent, and boost your brand performance.
Creative Assets/Content Generation
Create engaging content and visuals that capture your audience’s attention.
Cost & Time Reduction
Eliminate time-consuming manual work, reduce outsourcing costs, and boost productivity using AI.
Core Framework
These outcomes are powered by our proprietary frameworks designed to help participants build trust-based brands and drive sustainable conversions.
Skills You Will Learn
The course is designed for participants to transform their business or workflow in minutes:
Auto-generate a full strategy and content calendar in minutes
Transform product photos into scroll-stopping videos
Turn a selfie into a 24/7 AI sales avatar
Let AI power your entire team at a fraction of the cost
AI tools you may learn:
ChatGPT
NotebookLM
Buffer
Canva AI
Google AI Studio
Who Should Attend?
- Business Professionals in Client-Facing Roles
- Managers and Leaders
- Professionals in International Business and Trade
- Young Professionals and Graduates
This course is ideal for anyone looking to improve sales strategy, generate more leads, and build effective client relationships.
Entry Requirements
- At least 1 year working experience in any sector
- Proficiency with a Windows Laptop or Macbook
- Workplace Literacy and Numeracy (WPLN) 5 or equivalent
Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in management and/or customer-facing roles, subject to the MR’s approval.
Programme Details & Subsidies
Singapore Citizens (40 years & above)
| Course Fee | $990 |
| 70% SkillsFuture (SSG) Subsidy | – $693.00 |
| Nett Fee | $297.00 |
Singapore Citizens (21 – 39 years) & PR
Additional funding
Singaporeans 25 years old & above can cover remaining fees with their personal SkillsFuture Credits.
Example:
Tony is a Singaporean 40-year-old sales professional who wants to upgrade his skills. He decides to enroll in REPs Academy’s AI course. As an eligible Singapore Citizen aged 40 and above, he enjoys a 70% SkillsFuture (SSG) subsidy and has sufficient SkillsFuture Credits to cover the balance.
| Course Fee | $990 |
| Less: 70% SkillsFuture (SSG) Subsidy | – $693.00 |
| Less: Personal SkillsFuture Credits | – $297.00 |
| Final Nett Fee Payable | $00.00 |
Small-Medium Enterprises (SMEs)
| Course Fee | $990 |
| 70% SkillsFuture (SSG) Subsidy | – $693.00 |
| Nett Fee | $297.00 |
Non-Small-Medium Enterprises (Non-SMEs)
Additional funding:
SkillsFuture Enterprise Credit (SFEC) can be used to offset 90% of remaining fees.
Example:
Company XYZ is an SME and wants to enroll one staff member in REPs Academy’s AI course. Since Company XYZ is eligible for the 70% SkillsFuture (SSG) subsidy and has sufficient SkillsFuture Enterprise Credits (SFEC) to offset the balance, the out-of-pocket cost is minimal.
| Course Fee | $990 |
| Less: 70% SkillsFuture (SSG) Subsidy | – $693.00 |
| Remaining Fee | $297.00 |
| Less: 90% Offset from SkillsFuture Enterprise Credit (SFEC) | – $267.30 |
| Final Cash Payable by Company XYZ | $29.70 |
This course is delivered through six structured modules designed to progressively build participants’ skills in AI-powered branding, prospecting, and sales. Each module blends theory with practical application to ensure immediate workplace relevance.
Day 1
Module 1 – S.A.L.E Overview & AI Mindset
Module 2 – AI Systems for Sales Efficiency
Module 3 – AI-Driven Approach & Prospecting
Module 4 – Lead Generation through Content & Brand AI
Day 2
Module 5 – Digital Engagement & Conversion Mastery
Module 6 – Integration & Assessment
Competency Assessment
This course will be held at REPs Academy’s learning Centre.
Address:
18 Cross Street #07-01,
18 Cross (formerly Cross Street Exchange),
Singapore 048423
Upon completing this 2-day course and passing the required assessments, you’ll receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG), as well as a Certificate of Completion from REPs Academy, both industry-recognised credentials that boosts your professional credibility.
Assessments Include
- Individual AI branding project (40%)
- Group presentation on AI-based client engagement strategy (30%)
- Peer and trainer feedback rubric (20%)
- Participation in ethical sales discussions (10%)
Register Now
For group registrations, you can either submit multiple entries or email us directly at info@repsacademy.com.sg and our team will assist you with the process.