Duration
2 Days
Format
In-Person
Certification
WSQ & REPs Academy Certificate
Fee
SGD 990
Before Subsidy
Course Overview
This course provides a practical introduction to managing digital media platforms for marketing, sales, and customer engagement, with a strong focus on TikTok as a key application tool. Learners will gain hands-on experience in creating engaging short-form content, setting up and managing business accounts, and applying proven frameworks to drive audience interaction and brand visibility.
Through real-world scenarios, participants will develop the ability to evaluate suitable platforms, analyse content performance, and optimise strategies for better results. The course also covers cross-platform integration, collaboration management, and essential skills to handle online engagement, equipping learners to support business growth in today’s digital landscape.
Why You Should Attend This Course
Stay ahead in today’s digital landscape by mastering the skills needed to create impactful content and drive real business results through TikTok and modern media platforms. This course empowers you with hands-on, practical knowledge to boost brand visibility, engage your target audience, and turn content into measurable growth for your business or career.
Master TikTok for Real Business Results
Create High-Converting Short-Form Content
Boost Brand Awareness & Audience Engagement
Learn Data-Driven Content Strategies
Gain Practical Skills for Immediate Application
You will also gain confidence in planning, executing, and optimising your content strategy using real data and proven frameworks. From content creation to performance analysis and cross-platform integration, you’ll be equipped with end-to-end capabilities to manage digital media effectively and stay competitive in an ever-evolving market.
Learning Outcomes & Key Takeway
You’ll walk away with the ability to:
Platform Selection & Strategy
Understand how to evaluate and apply the most suitable media platforms to support organisational marketing and sales objectives.
TikTok Trends & Affiliate Setup
Leverage current media trends and build a strong TikTok affiliate foundation aligned with business goals.
AI Content Creation & Production
Utilise TikTok AI tools and proven techniques to create engaging, high-quality short-form content.
Cross-Platform Integration
Learn how to integrate multiple digital channels for consistent, coordinated, and effective content delivery.
Research & Performance Analysis
Conduct market and content research, analyse key metrics, and optimise strategies to improve results.
Online Reputation & Crisis Management
Develop skills to handle customer complaints, manage online conflicts, and respond effectively to protect brand reputation.
Skills You Will Learn
The course is designed for participants to transform their business or workflow in minutes:
Learn how to plan, create, and optimise engaging TikTok videos using proven frameworks and AI-powered tools.
Develop the ability to choose the right platforms and execute effective strategies to drive brand awareness and sales.
Understand how to interpret performance metrics and refine content and campaigns for better results.
Gain skills to manage audience interactions professionally, including handling feedback, complaints, and online issues.
Who Should Attend?
- Marketing & Sales Professionals
- Business Owners & Entrepreneurs
- Content Creators & Social Media Managers
- Beginners & Career Professionals
This course is ideal for professionals, entrepreneurs, and individuals seeking to enhance their digital marketing capabilities through effective content creation, social media management, and platform strategies to achieve business objectives.
Entry Requirements
- At least 1 year working experience in any sector
- Proficiency with a Windows Laptop or Macbook
- Workplace Literacy and Numeracy (WPLN) 5 or equivalent
Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in management and/or customer-facing roles, subject to the MR’s approval.
Programme Details & Subsidies
Singapore Citizens (40 years & above)
| Course Fee | $990 |
| 70% SkillsFuture (SSG) Subsidy | – $693.00 |
| Nett Fee | $297.00 |
Singapore Citizens (21 – 39 years) & PR
Additional funding
Singaporeans 25 years old & above can cover remaining fees with their personal SkillsFuture Credits.
Example:
Tony is a Singaporean 40-year-old sales professional who wants to upgrade his skills. He decides to enroll in REPs Academy’s AI course. As an eligible Singapore Citizen aged 40 and above, he enjoys a 70% SkillsFuture (SSG) subsidy and has sufficient SkillsFuture Credits to cover the balance.
| Course Fee | $990 |
| Less: 70% SkillsFuture (SSG) Subsidy | – $693.00 |
| Less: Personal SkillsFuture Credits | – $297.00 |
| Final Nett Fee Payable | $00.00 |
Small-Medium Enterprises (SMEs)
| Course Fee | $990 |
| 70% SkillsFuture (SSG) Subsidy | – $693.00 |
| Nett Fee | $297.00 |
Non-Small-Medium Enterprises (Non-SMEs)
Additional funding:
SkillsFuture Enterprise Credit (SFEC) can be used to offset 90% of remaining fees.
Example:
Company XYZ is an SME and wants to enroll one staff member in REPs Academy’s AI course. Since Company XYZ is eligible for the 70% SkillsFuture (SSG) subsidy and has sufficient SkillsFuture Enterprise Credits (SFEC) to offset the balance, the out-of-pocket cost is minimal.
| Course Fee | $990 |
| Less: 70% SkillsFuture (SSG) Subsidy | – $693.00 |
| Remaining Fee | $297.00 |
| Less: 90% Offset from SkillsFuture Enterprise Credit (SFEC) | – $267.30 |
| Final Cash Payable by Company XYZ | $29.70 |
This course is delivered through six structured modules designed to progressively build participants’ skills in AI-powered branding, prospecting, and sales. Each module blends theory with practical application to ensure immediate workplace relevance.
Day 1
Module 1 – S.A.L.E Overview & AI Mindset
Module 2 – AI Systems for Sales Efficiency
Module 3 – AI-Driven Approach & Prospecting
Module 4 – Lead Generation through Content & Brand AI
Day 2
Module 5 – Digital Engagement & Conversion Mastery
Module 6 – Integration & Assessment
Competency Assessment
This course will be held at REPs Academy’s learning Centre.
Address:
18 Cross Street #07-01,
18 Cross (formerly Cross Street Exchange),
Singapore 048423
Upon completing this 2-day course and passing the required assessments, you’ll receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG), as well as a Certificate of Completion from REPs Academy, both industry-recognised credentials that boosts your professional credibility.
Assessments Include
- Individual AI branding project (40%)
- Group presentation on AI-based client engagement strategy (30%)
- Peer and trainer feedback rubric (20%)
- Participation in ethical sales discussions (10%)